Partner Guest Blog by Balance How to overcome three common objections to digital payment adoption in B2B In B2B ecommerce, payments play a crucial role in determining a business’s success. A seamless and convenient payment process is a major customer expectation, making it essential for merchants to prioritize payment innovation. However, despite its criticality, introducing […]
Could your B2B business benefit from an SMS marketing strategy? SMS marketing for B2B sounds kind of wrong, doesn’t it? Isn’t text messaging too informal for a business-to-business setting? Isn’t SMS marketing just about pushy messages and flash sales? No. Not when done right. And we’re going to help you do it right. Despite […]
Partner Guest Blog by Balance According to Gartner, 80% of B2B sales interactions will be digital by 2025. To be able to meet these projections, merchants have to consider payments. B2B payments are mostly managed offline today—but manual trade credit processes, faxed invoices, and paper check collection are all incompatible with the instant and frictionless […]