Tell us about Adyen
Adyen is the financial technology company of choice for some of the world’s leading businesses offering end-to-end payments, data, and financial management in a single solution.
Fun fact: We’ve just launched our new brand framework Engineered for Ambition, which explains who we are, what we do, and why. Check it out!
What common ecommerce pain point do you solve?
We simplify global ecommerce by removing the need for businesses to connect to multiple providers for card acquiring and local payment methods in each market.
One integration to Adyen unlocks access to customers around the world. On top of that, our smart data tools optimise credit card approval rates while helping to spot and stop fraud before it happens.
Who could benefit most from your tools or services?
We’re best set up to help enterprise businesses with ambitious growth plans who are looking for a partner to drive innovation and help them realise their ambitions faster. Our single-platform solution helps businesses streamline their operations by managing payments, data, and finances in one place.
Our platform-wide data not only drives our own machine learning algorithms, it also furnishes our merchants with important customer insights. And our global team of payments, financial, and data experts are on-hand to help businesses optimise their operations every step of the way.
What is your unfair advantage over similar solutions?
We wouldn’t say it’s unfair (we put the work in!), but we’re the only provider whose technology runs on a single, purpose-built platform 100% created and managed in-house.
No acquisitions, no mergers; it’s all Adyen.
We’ve also built our own global acquiring network, which means we can offer local card acquiring in every key market. And most recently, we’ve started building out our own banking infrastructure so we can offer products like card issuing, capital, and accounts via our platform customers (not to consumers directly).
What do you think sets BigCommerce apart as an ecommerce platform?
BigCommerce is built for growth combining a rich suite of features with robust performance (almost 100% uptime). Its interface is user-friendly and technology accessible, providing access to all features via a single solution with predictable flat-rate pricing.
It also has excellent integrations with industry-leading partners making it compatible with a best-in-class technology ecosystem.
What are your ecommerce predictions for 2023?
- Discretionary spend: 2023 is going to be a challenging year for retailers. As such, digital customer journeys must be best in class (delivery services, curated promotions, offering the right payment methods, ease of registration, optimised form factors, etc). Our research found that 67% of UK consumers won’t return if they’ve had a bad experience either in store or online – you’ve got one shot to get it right.
- Wallets: The frictionless experience offered by wallets like AmazonPay and Apple Pay will see their share grow next year. Customers will increasingly expect to be able to check out without entering payment and delivery details.
- Unified: We should not think about ecommerce in isolation to physical. Ecommerce retailers need to consider the end-to-end customer journey, which might start in a store but conclude online, or begin on Instagram and finish at a pop-up. Whatever the journey, shoppers in 2023 will expect more alignment and ease in the process.
What is one piece of advice you have for ecommerce merchants looking to grow their business in 2023
Stay agile. The past few years have taught us that anything can happen and businesses have to be able to pivot fast if necessary. Working with nimble technology partners will help.
